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external frame The Group Managing Director of Agile Communications and former President, Association of Marketing Agencies of Nigeria (AAAN), Rufai Ladipo said, there is hardly any economy in the globe that can prosper without having healthier, competitive and flourishing compact and medium-sized enterprises (SMEs).

Speaking at the media conference to launch the median edition of SMEs Brands and Conference 2017 themed: ‘Unlocking Company Growth Via Branding’, Ladipo mentioned, “They type the foundation on which a lot of planet economies are constructed and at the moment create a considerable percentage of Nigeria’s Gross Domestic Product-GDP.

According to recent research, SME employees account for around 85 per cent of the total workforce in Nigeria, which is a wide margin compared to the obtainable rate with massive enterprises.

Having been disposed to this information, Ladipo urged both public and private sectors to channel their resources towards educating and facilitating these ventures to realise their complete possible to the benefit of the complete public

He mentioned the 2017 edition of the SME Brands Conference and Expo slated for Thursday, November 16, will focus on exploring and leveraging the numerous methods of strategic company communication and establishing a distinct brand identity, and exploiting the media to obtain the preferred positioning.

“The subject of branding has been identified as a key factor in figuring out the viability of SMEs, as numerous surveys and analysis give credence to the speculations that the rapid collapse of lots of ventures can be attributed to the constant disregard for brand developing,” he mentioned, adding that “this is also whilst acknowledging other contributory elements such as price range and capacity”

Mrs. Bolajoko Bayo-Ajayi Managing Director/CEO Purple pearl Consulting, one of the organisers of the occasion said, usually, when SMEs are discussed, financing, capacity building and infrastructure are the places of concern for the stakeholders.

According to her, for the SMEs to efficiently fulfill their part in the economy, branding is an concept that they need to have to embrace.

“The day to day small business of managing a brand provides them the impression that branding is what you do when you have time or improved nonetheless, they think that when they have a logo, they are branded which is far from the truth.

” This conference is focused on equipping SME enterprises to leverage the power of brand creating to unlock development. This conference will provide valuable advantage to corporations seeking to make a sturdy platform upon which their enterprises can drive long term sustainability and development via the acquisition of insights, tools, practical applications, and hands on experiences of our speakers and beneficial networking,” Bayo-Ajayi stated.